Electrolux Announces Its Newest Digital Brand Ambassadors For The #WearYourPassion Campaign

Just recently, Electrolux announced its newest digital brand ambassadors in the Electrolux Media event for its latest brand campaign the “Wear Your Passion”


Campaign hosted by the gorgeous Issa Litton.


And here’s the three amazing women who will represent Electrolux #WearYourPassion Campaign and also has shown passion in their own crafts and chosen careers.


Cheska Garcia-Kramer, celebrity chef Rosebud Benitez-Velasco, and mompreneur Janice Villanueva


“Being a mom is my ultimate passion in life. My family will always be my first priority,” says Cheska Garcia-Kramer.

Having been in the entertainment industry for years, Cheska definitely knows how to balance work and family life. Despite her busy schedule, Cheska is a hands-on mom to her three lovely children, Kendra, Scarlet, and Gavin and a caring wife to PBA player , Doug Kramer.


“Nothing is more rewarding than doing what I love most–being a chef, mother, and wife at home,” shares Chef Rosebud.

Chef Rosebud Benitez-Velasco is very passionate about food and cooking. She spends most of her time in the kitchen creating delicious dishes but still makes sure to spend quality time with her children and husband.


“Sharing my passions with other moms and helping them in their roles in the family is what I love most about my job.”

Janice Crisostomo-Villanueva joins Chef Rosebud and Cheska in the Wear Your Passion campaign. Janice is not only a entrepreneur but is also a passionate advocate of active parenting and breast-feeding. Janice is the founder of Mommy Mundo, an online portal of family-focused resources comprised of an active community of over 30,000 moms.


“Their passion for their craft and credibility in their respective fields made them the perfect choice for Electrolux. Through the Electrolux Wear Your Passion campaign, we want to encourage every woman to make time for themselves and to pursue and flaunt their passions through the clothes that best represent them. Our digital brand ambassadors will not only share what they are passionate about but also encourage everyone to have guilt-free time doing the things that they love to do with the help of Electrolux home appliances,The clothes we wear reflect the different hats we put on each day, but taking care of our clothes consume so much of our time and effort. With the help of the new Time Manager Washing Machine, you’ll have more time for your passions without worrying about your laundry” says Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc.


To further encourage people to share their passion, Electrolux conducts a contest addressing people’s passion with #WearYourPassion Photo Contest. Passionistas are given the chance to express themselves and share their passion with everyone.

Join the Electrolux Wear Your Passion Contest… For more details clink the link http://girlandboything.com/features/join-the-newest-electrolux-craze-wearyourpassion-campaign-and-photo-contest/

For more news and updates about the Electrolux Wear Your Passion campaign…

Visit www.facebook.com/thelittlewhitebook

Follow @ElectroluxPH on Twitter and Instagram.

More Photos: Electrolux Wear Your Passion Media Event

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