“Are you willing to help us?” said Pampers Philippines in its official statement after its beloved baby suddenly vanished from the diaper brand’s social media posts.
Buzzing with excitement, intrigued moms instantly flooded Pampers Philippines’ comments section, sharing possible leads about #WhereIsPampersBaby.
A MASSIVE NATIONWIDE SEARCH: PAMPERS NEXT SUPERSTAR
In response to the “disappearance” of its beloved baby, the diaper brand has decided to launch a massive nationwide search — that is, a talent search.
Dubbed “Pampers Next Superstar: The Search for the Philippines’s Coolest Baby,” the TikTok-led talent search is on a mission to discover the coolest baby who will star in Pampers Philippines’ next campaign.
The coolest baby is described as aged 6 months to 5 years old, exudes irresistible superstar charm, and was last seen wearing Pampers Aircon Pants.
Moms whose babies match the above description are highly encouraged to join the auditions IMMEDIATELY. Here’s how:
- Create your baby’s audition video using the official Pampers Next Superstar Audition TikTok Audio.
- Make sure your baby follows the directions and prompts of the casting director as heard in the TikTok audio.
- At the end of the video, showcase your baby’s hidden unique talent.
- Most important of all, make sure your baby is clearly seen wearing Pampers Aircon Pants.
For the full mechanics, check out Pampers’s official social media pages.
THE COOLEST STAR FACTOR: PAMPERS AIRCON PANTS
Interested Moms will be happy to know that Mommy Viy Cortez has shared an important audition pro-tip. In a recent post, she has reminded her fellow mom followers to have their babies wear the diaper that will give the coolest star factor – Pampers Aircon Pants.
With 10 million breathable microholes, a 3-way fit for leakage prevention, and the ability to absorb up to 4 loads of water, Pampers Aircon Pants help babies feel up to five degrees cooler (vs. other diapers), keeping them feeling aircon-presko while staying active even amidst the country’s tropical weather.
So, make sure your baby is wearing Pampers Aircon Pants in your TikTok audition. For only babies with Pampers Aircon Pants can stay super cool during the auditions.
POWER PARENTS JOIN THE NATIONWIDE TALENT SEARCH
The ongoing search for the coolest baby intensifies with an outpouring of support from the entire Pampers fans community. In TikTok and beyond, Power Parents have been sharing the call for audition submissions and encouraging their fellow parents to join.
Days only after the announcement, the talent search has already garnered an overwhelming number of entries. Proud moms were quick to join the auditions, brimming with confidence and certainty that their baby is the one Pampers has been looking for to star in its next campaign.
The future Superstar will also receive a year’s supply of Pampers diapers and a PHP50,000 cash prize. Meanwhile, runners-up will receive PHP 5,000 worth of ecomm vouchers.
So now, only one question remains:
COULD YOUR BABY BE THE ONE WE’VE BEEN LOOKING FOR?
If you think your baby is the coolest baby ever, have your baby join the Pampers Next Superstar Auditions right away. The deadline of submission of entry is on April 14, 11:59 PM.
Keep your baby cool , active and protected by getting the Pampers Aircon Pants, now available in Lazada, Shopee, and supermarkets nationwide.
