Currently the no. 1 smartphone brand in the Philippines, realme, has been setting a strong foothold in the AIoT (artificial intelligence of things) with the recent releases of its smart devices, such as the realme Smart TV, realme Watch S Pro, and more upcoming innovative products in 2021 to bring a new generation of digital lifestyle experience to Filipinos.
Since its entry in the Philippine market in 2018, realme not only became the top smartphone brand in the country, but also one of the most sought-after when it comes to audio devices. This is in line with their mission to make every young Filipino live more conveniently and efficiently daily with its TechLife ecosystem: a full-circle digital experience driven by a powerful mix of audio, wearables, smart TVs, smart home devices, and smartphones.
The company is quickly solidifying its position in the TWS (True Wireless Stereo) hearables category, which takes 52% of overall sales in the smart wearables market. In 2020, realme made an impressive leap into the Top 10 best-selling audio wearables brands in the world, cutting a 2 percent share of the entire global market, according to Counterpoint Research’s ranking of Top TWS shipments in Q3 2020.
In the Philippines, realme is currently the Top 3 TWS brand with an overall brand portfolio of over 150,000 users. Taking two-thirds of the pie is the sleek and stylish realme Buds Q, which has already amassed 100,000 users since its launch in 2020.
During the massive 12.12 sales campaign last December, realme audio devices became the third most bought products in e-commerce platform Lazada, earning an all-time high sales and claiming the Top 5 overall audio product bought in LazMall. This impressive sales streak continues in 2021, with realme TWS landing on the Top 9 spot in the Audio Category and Top 4 in Audio SKUs for the Buds Q in Lazada’s Bday Sale last April.
The realme squad can look forward to a new exciting wireless audio device that will soon be launching in the Philippines to add to its stylish Buds Q line-up. It promises a more stellar design, better audio quality, upgraded performance, and more high-tech features to satisfy the growing demand for a more seamless tech-driven lifestyle.