SM Supermalls Launches SAM: The 1st-ever in-mall Smart Robot

SAM smart robot

SM Supermalls will make your mall experience more exciting as they unveiled another mall feature that will surely get your attention when you see one. Meet SAM, an artificial intelligent (Al) humanoid robot programmed to deliver a smoother, more personalized and efficient interaction with customers.


With SM Supermalls dedication to improve customer malling experience, SM Supermalls raises the bar in customer service with the introduction of SAM- the country’s 1st ever in-mall smart robot.

“Innovation is what SM strives for in providing better customer service to all and we are proud to introduce our latest innovation yet. SAM is easy to approach and has answers to almost everything SM mall related, making shopping more seamless and fun for our customers.” said Steven Tan, SM Supermalls COO. 

Now at SM Megamall and coming soon to other SM malls, SAM is designed to help with directions and provide mall information about the latest deals, promos and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall. Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules and promos, to name a few.

Next time you visit SM Megamall, drop by Mega Atrium, Mega Fashion Hall, or Bank Drive and say hi to SAM for a more fun, convenient, and exciting malling experience!

For more information, visit SM Supermalls’ official website at, or its Facebook, Twitter and Instagram accounts: @smsupermalls.

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