It was a day about learning, beauty, fun, and transformation last January 23, 2016 as Cream Silk, the Philippines’ No. 1 hair care brand, launched its newest campaign…The Cream Silk Transformations: Spotlight on the #ModernFilipina.
Happened at the World Trade Center, the said campaign started with a whole day event in collaboration with the country’s top magazines– Cosmopolitan, Meg, MEGA, Metro, Preview and Yes!. The Cream Silk Transformations: Spotlight on the #ModernFilipina event were participated by modern Filipina women across the metro with the drive and willingness to become the better and best versions of themselves.
What a nice way to learn and to unleash your inner potential, is by listening from the Philippines’ top industry experts in the fields of fashion, entertainment, and beauty. At the event, there were pocket sessions and discussions conducted by each magazine labels (Cosmopolitan, Meg, MEGA, Metro, Preview and Yes!). Participants were taught, empowered and equipped with the knowledge that they needed to kick off their own transformations.
Exciting activities were also conducted to make each participant’s Cream Silk transformation as modern Filipina more memorable like:
Do-it-yourself make up activity at MEG magazine booth. (Thanks MEG magazine and BYS for my new set of Make up. I love it!)
A photo session opportunity with a very known beauty and fashion photographer Sarah Black.
Hair analysis to know which Cream Silk conditioner variant will be best for your hair.
Hair styling for the Modern Filipina
Free Make-up session.
Photo session with FREE single printout.
Video booth where you an upload a 15 second video on Instagram or Facebook.
“Gone are the days of the Maria Clara, as women are slowly climbing up the ranks and embracing bigger and better roles for themselves. Today, the modern Filipina has become both a spotlight and a beacon,” shared Gina Lorenzana, Unilever’s Vice President for Personal Care. “She has evolved into a fearless and trailblazing individual determined to realize her dreams and make a positive mark in the world.”
As a fitting and grand finale, the audience was treated to the first ever live cover shoot experience to unveil the new roster of Cream Silk Modern Filipinas. Cream Silk and the top magazines styled and photographed the newest endorsers on stage, in front of event attendees. Joining Heart Evangelista on the covers of the publications’ March issues are the country’s leading ladies Nadine Lustre, Coleen Garcia, Julie Anne San Jose, Rachelle Ann Go and Yassi Pressman, who have all embarked on their own journeys of transformations.
To add, to the already impressive line up, Cream Silk also welcomed home Pia Wurtzbach, on her first Philippine appearance as Ms. Universe. Pia epitomizes the most inspiring transformation of the Modern Filipina yet, set to conquer the universe! With a beauty that inspires, determined to realize her dreams, she has come back to make her positive mark in the world, taking her well deserved walk at Cream Silk’s event.
Join Cream Silk and these Modern Filipinas in inspiring and empowering others to experience their own transformations. Share your own experience on social media by posting “One of my #CreamSilkTranformations in 2016 is to___________.”
For more information and updates about Cream Silk and Cream Silk Transformations: Spotlight on the #ModernFilipina campaign, you may log in to Cream Silk’s Facebook/Twitter/Instagram: CreamSilkPH
