For the past few months, it’s been stressful for the whole world as we battle this COVID-19 virus. Myself included, as a wife of a COVID-19 survivor, has undergone different challenges, stress with roller coaster of emotions. It’s hard. It’s frightening. Being in lockdown and isolation for 14 days, aside from praying, blogging, one source of entertainment for me to get through and keep my sanity was watching any videos online- may it be series, movies, documentaries. etc..
Speaking of watching online videos, as online consumption grows brought about by the “stay home” lifestyle, Puregold, a known retail giant in the country, expanded their digital footprint to engage more shoppers and to bring entertainment to Filipinos with tha launch of Puregold Channel.
With the rise of video content and live streaming, Puregold shall use Facebook and Youtube to house its own program offerings aimed at bringing entertainment that caters to a wide variety of interests. It will also provide opportunities for branded messaging and segments, sale offers, and ultimately an instant link to frictionless transactions. Viewers will be hooked and engaged with content recurring in a weekly time slot – from a cooking show, to a comedy show to a full-on game show.
A lot of individuals have recently tried their hand at cooking. Online instruction videos not withstanding, The Puregold Channel introduces “Luto Mo, Negosyo Mo, Panalo!” as a unique way of presenting culinary lessons. Hosted by TV Personality Arra San Agustin, the show features easy-to-follow recipes. Done in a casual and light manner, even the “non-experts” should be able to relate and stay on track. What’s more, a part of the program will be about how to get into the entrepreneurship side of food preparation, indeed a growing trend these days.
It has been said that “laughter is the best medicine”. In these times, surely a lot of us would agree. The Puregold Channel sees the value in looking at the lighter side of life and so another program will serve just the thing. Called “The Ha Ha Hour”, this comedy-themed show will feature the sought-after brand of humor of popular lounge comic Alex Calleja. Those who have seen his performances both live and online will surely attest to a potentially riotous time.
And of course, who doesn’t want to win prizes? To make it more exciting, how about being an actual game show contestant right at your own home? Game shows might be a dime a dozen, but not when you have Luis Manzano as host. The promisingly fun “Playtime Panalo” is all that. Online subscribers will have the chance to be chosen as home partners and live out their game show contestant dreams and play for exciting prizes. Joining Luis are equally entertaining co-hosts—their hilarious banter alone will surely knock the socks off of even non-contestants!
Search for The Puregold Channel shows on Facebook and YouTube and explore entertainment as brought to you by someone who’s always been around to help you be, panalo at life.
